However in order to meet the assignment brief successfully I will need to think outside the square when it come to the set shot list. The images for the studio don't have to be products based and so I can use a combination of elements (lighting, props, camera) within the shot to create the overall feeling that Rip Curl implements into their advertising images.
The close up shot will be based on the impression and feeling that Rip Curl project, that being inner happiness, adventure, the sun, the surf and the beach. There will be no product as such used in this shot but elements to give the impression of this feeling rather then a straight forward logical close up shot of a product. I am also planning to use the Hassleblad to shoot this shot and will place with extension tubes on the 80mm lens to get a 1:1 ratio or very close to this.
- Blad camera
- 80mm lens
- extension tubes
- Flash light and LED spot lights
- tethered shooting
- Cost of props only
For the camera movement shot I am planning on using a model and shooting a close up style portrait. I am planning on giving the impression of a young male or female surfer who has just come back from a session in the water. I am planning on using water and sand scattered across the models face as elements to tie these two together. I will then adjust the focal plane to move across the face to highlight these elements and the eyes. A small depth of field could be used so the effect of moving the focal plane through the image is a song create feature element rather then a technique. I envisage this image to be Black and white or very desaturated. A model release will need to be signed to ensure I have permission to use the images now and in the future.
- Free moving shot so no tripod
- Tilt Shift lens
- Flash light x 1 high to give the impression of the sun and shadows across the face also
- tethered shooting
- Cost of sand as a prop
For the Glass elements I am thinking of going with a slightly products based image here. I plane to set the shot up using the S table or just a simple table and white backdrop. I will source a blue tones backdrop - either paper, material or even a canvas that I can paint on to use as a backdrop to give the impression of the ocean in the background and somewhat in the foreground. The glass (a small round curved vase from the $2 shop) will be used as the glass elements. The vase will be lit in the traditional manner to allow the glass edges to be highlighted. However I am also going to fill the vase with water and dangle a bright orange watch in the water so that the message of the image is the Rip Curl watch is waterproof and can be warn by Surfers in the Surf. However I will need to take into consideration that the watch also will need to be correctly lit in order to see it, and how the flash will be reflected in the water and glass. I will need to take into consideration OH&S as I will be in a studio environment using water around flash units. So I will need to be careful. I will use my 7d camera for this shot with my 24 to 105 or borrow a larger 200 zoom lens. This will allow me to stand back but zoom in and compact the image and the background.
- Tripod
- Flash lights x 3 - 1 at left and right and 1 above/in front
- Stands and bar to tie and dangle watch from
- 7d camera
- 24-105 lens
- tethered shooting
- Cost of glass, watch backdrop/ props
The crome or shiny object for the last shot is going to need some through and consideration, as Rip Curl do not produce any products that fir well into this catgory. One through is that a Silver/Chrome style watch could be used in this shot. However it would need to be shot very different to the glass based image that also features a watch. If I do go with the watch then it will be shot very similar to the below image and I will use natural elements such as wood or sand to tie it back to the Ocean theme. This will involve a cost of purchasing a watch and then possibly returning. Or purchasing a cheap imitation wacth that will be passed off as the real thing. I will also need to source some natural raw materials such as drift wood and sand. I will use my 7d camera for this shot with my 24 to 105 This will allow me to stand relatively but zoom in and compact the image and the raw natural elements.
- tripod
- Flash light and possible spot lights/LED lights
- 24-105 lens
- tethered shooting
- Cost of a watch and props
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