My Capabilities
Before becoming a full time photography student, I worked in marketing and advertising across both the government and private sector. I worked in a number of larger advertising agencies and have firsthand experience when it comes to managing advertising campaign and meeting client expectations.
Throughout the first year of the degree I have gained valuable technical skills, knowledge and experience in applying photographic techniques. I have a strong understanding of the principles of depth of field and how to apply this creatively, the capability to correctly expose an image using both ambient and studio light. I understand and can apply basic colour management theory to images across different lighting scenarios from tungsten, fluorescent, daylight through to flash and cloudy ambient light. I understand the principals of composition and how this can be used creatively to draw the eye. I also understand that lens selection play an important part in the overall final result of how an image looks.
My understanding and experience in applying the base principals of photography together with my career in advertising give me confidence in my capability to successfully complete the project. The c confidence I have in my technical abilities allows me to think more creatively when approaching individual set ups, shots, and the post production of each image required.
My career in the advertising industry and my hands on managing campaigns gives me the added a ability required to produce a cohesive series of images that flow together through subtle common theme threads
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